Loxion Kulca

Kwaito is a music genre that is known for being the voice of young African people, it indicates the struggles and joys that people living in townships have had to endure. Kwaito is not only verbal, but now visual too. Loxion Kulca is a clothing brand that reflects the streets and lifestyle of urban Africa through its range of incredible hand crafted clothing items; this is a brand that embraces its roots and expresses its heritage through its Loxion Kulca roots initiative. This initiative is a way of LK embracing where they came from and a way of making sure they stay grounded, by selling knitted products made by producers in townships. Loxion Kulca was created in 1997 by Mogale and his partner Wandi Nzimande, it all started when people started asking where they could buy crocheted skull caps like the ones they were wearing, the caps took off and the clothing range followed. “Loxion” is a slang derivative of “location”, apartheids label for areas designated for black people, now classified as “townships”. The business/brand is very much based on the principle of “Ubuntu” which means “respecting your fellow man and therefore, respecting yourself, and having pride in your country.” Loxion Kulca clothing can be bought across the country from 150 outlets and in Botswana, Swaziland and Namibia. The brand had also gone abroad selling merchandise in the US, Europe and Australia, with plans to export to China and Japan. Now Kwaito is not only a music genre but a lifestyle too, reflecting South African culture and history.