Loxion Kulca

Kwaito is a music genre that is known for being the voice of young African people, it indicates the struggles and joys that people living in townships have had to endure. Kwaito is not only verbal, but now visual too. Loxion Kulca is a clothing brand that reflects the streets and lifestyle of urban Africa through its range of incredible hand crafted clothing items; this is a brand that embraces its roots and expresses its heritage through its Loxion Kulca roots initiative. This initiative is a way of LK embracing where they came from and a way of making sure they stay grounded, by selling knitted products made by producers in townships. Loxion Kulca was created in 1997 by Mogale and his partner Wandi Nzimande, it all started when people started asking where they could buy crocheted skull caps like the ones they were wearing, the caps took off and the clothing range followed. “Loxion” is a slang derivative of “location”, apartheids label for areas designated for black people, now classified as “townships”. The business/brand is very much based on the principle of “Ubuntu” which means “respecting your fellow man and therefore, respecting yourself, and having pride in your country.” Loxion Kulca clothing can be bought across the country from 150 outlets and in Botswana, Swaziland and Namibia. The brand had also gone abroad selling merchandise in the US, Europe and Australia, with plans to export to China and Japan. Now Kwaito is not only a music genre but a lifestyle too, reflecting South African culture and history.

Our Beat

It starts off with a heartbeat.  A simple beat that gets you by nine whole months, a beat that comforts you, defines you. From the comfort of a monotonous beat you are thrown into a world of chaos, a world where you must choose which rhythm to listen to, which beat to embrace. Rhythm is something that will never leave you, it is everywhere.  Rhythm is that deafening ring in a moment of dead silence, it is the hum of cars from a near by freeway or a tick tick tick of a pencil held by an anxious student. Rhythm is found in the tempo of a thunderstorm or the dripping of a loose tap.  It is present in the breathing of two lovers or the laughter of two friends.  The combination of these rhythms gives us a beat, a beat that triggers different emotions, emotions that drive our behaviour.  A beat can characterize an entire country or nation and even bring enemies together. We are a nation that requires very little to make a great deal more, we have a beat that encompasses our heritage our struggle this beat is a part of who we are, this beat is Kwaito.